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3D Systems | Marketing Program
3D Systems is at the forefront of the solid imaging or rapid prototyping industry. The company’s founder invented the technology which “builds” a three dimensional part in resin from a digital computer-aided design file. Most of the world’s largest manufacturers now rely on this technology to improve their products and critically, get them to market faster. DJP partnered with 3D to develop a marketing campaign for the company’s two product lines: the high-end SLR Series and the printer technology based ThermoJet. Brochures, data sheets, direct mail and a trade show exhibit were part of the campaign. The Bigger Bolder Better identity was designed to launch new machines at trade shows throughout the world. ﷯
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