Portfolio
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Discovering for Life | Brand Program
Cedars-Sinai Medical Center consistently ranks as Los Angeles’ most preferred hospital. Discovering for Life: The Campaign for Cedars Sinai was a $350 million endowment campaign in support of biomedical research. DJP designed the campaign brand identity based on their seven priorities for research. During the campaign’s 3-year lifespan, DJP partnered with Cedars-Sinai in designing a dedicated campaign website and digital newsletter, extensive stationery and literature program and advertising featuring stylized vignettes developed to highlight specific diseases benefiting from research advances at Cedars-Sinai. ﷯
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Oschin Cancer Institute | Unlock the Door
Visually striking, conceptual illustrations were juxtaposed with intimate black and white portraits throughout this brochure for the Samuel Oschin Comprehensive Cancer Institute at Cedars-Sinai. Unlock the Door was developed—with potential donors in mind—to communicate the five strengths crucial to overcoming the cancer challenge through the approach at the Oschin Cancer Institute. ﷯
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Discovering for Life | Celebrating Philanthropic Leadership
In recognition of the philanthropic leaders who gave generously and helped launch Discovering for Life: The Campaign for Cedars-Sinai, DJP produced this hard cover book in a limited edition of 500 numbered copies. Twenty-three individuals, families and foundations were each featured in an original portrait created for the project by eleven artists around the world. ﷯
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