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City National Bank | Brand Design
Los Angeles based City National Bank (NYSE: CYN), has assets of $23.1 billion through a network of 79 offices in California, Nevada and New York City. DJP designed a comprehensive brand program for the bank featuring their existing tagline: The Way Up. The stylized blue ladder symbolized The Way Up and has become a distinctive part of the Bank’s personality and customer service philosophy. ﷯
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