Portfolio
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PRESS | Brand Program
A coffee bar by day and wine bar by night. Design for the PRESS brand had to be as flexible as the menu offering. A pattern of repeating icons was created to convey the morning/evening concept while sharp hues of blue and green captured elements of the new indoor/outdoor lounge environment. Branded packaging was designed for morning guests on the run. Wooden nickels were a fun way to introduce PRESS. ﷯
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In-Room Dining
“That sounds yummy…” a simple cover expression that creates an irresistible temptation to investigate further. This in-room dining menu features fashion photography that captures the essence of contemporary Las Vegas: shopping; dining; glamour and a touch of naughtiness. The fun imagery is paired with headlines that also play off of the time of day. ﷯
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Guest Room Collateral Program
Graphic circles of neon red create an abstract reference to Las Vegas, the brightest city on earth—as viewed from space, that is. The pattern was applied with dramatic effect by contrasting it with black throughout the program of 40+ individual items. Black and white photography featured in key pieces such as the in-room dining menu (shown above). ﷯
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