CEDARS-SINAI MEDICAL CENTER
OSCHIN CANCER INSTITUTE
Visually striking, conceptual illustrations were juxtaposed with intimate black and white portraits throughout this brochure for the Samuel Oschin Comprehensive Cancer Institute at Cedars-Sinai. Unlock the Door was developed—with potential donors in mind—to communicate the five strengths crucial to overcoming the cancer challenge through the approach at the Oschin Cancer Institute.
DISCOVERING FOR LIFE BRAND PROGRAM
Cedars-Sinai Medical Center consistently ranks as Los Angeles’ most preferred hospital. Discovering for Life: The Campaign for Cedars Sinai was a $350 million endowment campaign in support of biomedical research. DJP designed the campaign brand identity based on their seven priorities for research.
During the campaign’s 3-year lifespan, DJP partnered with Cedars-Sinai in designing a dedicated campaign website and digital newsletter, extensive stationery and literature program and advertising featuring stylized vignettes developed to highlight specific diseases benefiting from research advances at Cedars-Sinai.