SMART PAPERS

SWATCH BOOK PROGRAM

Smart Papers, a leading manufacturer of premium coated and uncoated paper worked with DJP on design for a system of product swatch books for customers in the graphic design and printing markets. Individual grades were given their own identity through photography while elements of the book’s structure tied them to the overall system. The Smart Chart was developed as a convenient reference tool for the company’s 152 colors and 15 finishes available across 11 product lines.