FOUR SEASONS HOTEL
ONYX BRAND PROGRAM
DJP designed a traditional bento containing four fonts, each with its unique space and collectively spelling ONYX, the name of this Japanese restaurant. Vintage pulp images made for fun menu panels.
COOPERS BRAND PROGRAM
A cooper is a professional maker of traditional wood barrels and casks. From Brunello to bourbon, most of the finest wines and spirits are aged in wood barrels handmade by a cooper. Collectively known as cooperage. Coopers was chosen from a dozen names developed by DJP for this traditional, clubby bar.
RHYTHM & HAIR BRAND PROGRAM
DJP developed the Rhythm & Hair brand as a cheeky spin on rhythm and blues, the precursor of rock and roll. Musically, rhythm refers to a beat or pulse, but as the salon name, rhythm also refers to the pace of daily life.
GUEST ROOM COLLATERAL
For room collateral, DJP was tasked with creating something very different from other Four Seasons properties. Something that was simple, fun and full of personality but didn’t rely on imagery. A communications program was designed around playful headlines whose unadorned presentation resulted in a subtly sophisticated result.