FOUR SEASONS HOTEL LAS VEGAS
PRESS BRAND PROGRAM
A coffee bar by day and wine bar by night. Design for the PRESS brand had to be as flexible as the menu. A bespoke pattern of icons conveys the morning/evening concept while sharp hues of blue and green captured elements of the indoor/outdoor lounge environment.
Highly stylized fashion photography captures the essence of contemporary Las Vegas: shopping; dining; glamour and a touch of naughtiness paired with headlines that play off of the time of day.
GUEST ROOM COLLATERAL
Inspired by a guest rooms renovation, graphic circles of neon red abstractly reference the famous Las Vegas strip. The pattern was applied with dramatic effect by contrasting it with black throughout the program of 40+ individual items.